ASIA TIMES
Opinion
July 6, 2020
Rohingya refugees flee into Bangladesh after a military crackdown
sparked a mass exodus of the Muslim minority. File Photo: AFP / Fred
Dufour
Take a walk, watch television, or use the subway. Do any of these activities in Japan and you will likely come across a Kirin advertisement. Since its inception in 1885 as Japan Brewery, Kirin has grown into a household name in Japan, and arguably one of the world’s best-known Japanese brands.
The beverage giant offers everything from soft drinks to plum wine to yogurt. But its beer is the company’s trademark product, available in more than 40 countries. Its distinctive label depicts the legendary kirin, a magical creature “believed to be a harbinger of good luck.”
The beverage giant offers everything from soft drinks to plum wine to yogurt. But its beer is the company’s trademark product, available in more than 40 countries. Its distinctive label depicts the legendary kirin, a magical creature “believed to be a harbinger of good luck.”